“…Infecting the mind with catchy hooks”
[By Kalynda Simmons]
Drake’s new album Take Care is his second official studio effort with Cash Money a subsidiary of Universal Motown Records. The multi- talented Canadian singer/rapper stays true to form with this album by creating a series of melancholy ballads. He executes each song with stories of love lost, understanding and respect for the opposite sex, boasting about fame and sometimes complaining about the complications his fame has on maintaining relationships while he’s on the road. Take Care features Kendrick Lemar, Nikki Minaj, The Weeknd, Rihanna, Rick Ross, a harmonica solo from soul legend Stevie Wonder, and of course Drake’s mentor, Lil Wayne.
Take Care is very female friendly. Young women love Drake’s delivery and his demeanor. As female fans openly embrace him, Drake has become a master at playing to his audience. He sings with an effortless nonchalance that makes girls swoon while simultaneously infecting the mind with catchy hooks that involuntarily provoke heads to bob. Drake seems cocky yet compassionate and mildly interested, not easily excited.
“Doing it Wrong” features a harmonica solo with Stevie Wonder. It would have been nice to hear him sing on this song but the solo is subtle and a creative way to pay respect to the music legend without allowing his greatness to overshadow Drake’s project. “Crew Love” a dark moody, musically intense song featuring another Canadian singer, The Weeknd. The style of this song is nothing you might expect from your typical Young Money track. The Weeknd truly put his production stamp on this one. His vocals are outstanding and the echoey melodies create an element of drama. Drake’s new single, “Make me Proud” features Nikki Minaj, an ode to the girl with her head on straight. He describes a sassy college graduate that takes care of herself. She’s independent and ambitious and makes all of the decisions in her life based upon her best interest and trying to only please herself.
“Marvin’s Room,” another popular track is about a guy drunk-dialing his ex and telling her that even though she has a new, good boyfriend, she can do better. It’s the epitome of salty, jealous hater songs. Jealousy is an evil emotion and even though this is a shady concept, we have all been there at one time or another, envious of an ex’s new boyfriend.
Even though Take Care leaked about a week before it’s actual release date of November 15th, many fans still respected the release date by waiting to purchase the album online or in stores. According to a Billboard and Nielsen Soundscan, Take Care sold 631,000 copies in its first week. It’s safe to say that the people love Drake. Overall, this album is entertaining. Whether you love him or you hate him, keep in mind that you are talking about him.