Eye For Sound

System of a Down frontman announces a groundbreaking interactive exhibit in Hollywood and a new app

LOS ANGELES, November 5, 2013- System of a Down frontman Serj Tankian has announced the premiere of his debut interactive art exhibit DISARMING TIME and the launch of his newly created IOS/Android App ‘Eye for Sound’ (powered by VStory) (www.eyeforsound.com)

Tankian’s uniquely audible and visual experience DISARMING TIME will open to the public at PROJECT Gallery in Hollywood on Friday, November 15. The exhibit features a collection of Tankian’s 22 original art pieces: paintings, mixed media and sculptural works paired with a track of music composed specifically for each visual work. Via a set of headphones accompanied by ‘Eye for Sound’ (powered by VStory), smartphones are able to scan and recognize art and immediately cue the associated audio track and other content. Tankian’s vision to utilize smartphone technology within the ‘Eye For Sound’ app as the conduit to unlock the intertwined relationship of music and art is the first of its kind. Of the project which began in early 2013, Tankian says, “The urge came to me in the discovery that music has become so temporal and devalued in the world today, so I wanted to create an exclusive experience…something unique for someone to hold so they become the only person to experience this. I’m aiming to have people SEE the music and HEAR the art. Using a modern app, we’re able to take Kandinsky’s Synesthesia to a whole new level.”

Serj Tankian was on born August 21, 1967 in Beirut, Lebanon and is an Armenian-American singer-songwriter, composer, multi-instrumentalist, record producer, poet, painter and political activist. He is best known as the lead vocalist, songwriter, keyboardist and occasional live rhythm guitarist of the metal band System of a Down. During his musical career, Tankian has released five albums with System of a Down, one with Arto Tunçboyacıyan (Serart), as well as four solo albums Elect the DeadImperfect Harmonies, Harakiri, and Orca, his first real classical symphony. A live orchestral version of Elect the Dead incorporating the Auckland Philharmonia Orchestra named Elect the Dead Symphony was released in 2009. He’s also released 2 books of poetry, Cool Gardens and Glaring Through Oblivion.In 2002, Tankian and Rage Against the Machine/Audioslave guitarist Tom Morello co-founded a non-profit organization, Axis of Justice. Tankian also founded the record label Serjical Strike Records and in 2011 he was awarded the Armenian Prime Minister’s Medal for his contributions to the recognition of the Armenian Genocide and the advancement of music. For more information on Serj please visit serjtankian.com

About Eye For Sound:

The application ‘Eye For Sound’ was born from the desire to create a unique and immersive musical experience that reconnects the value of tangible products to music. It provides a fusion of art and music easily accessed through a Smartphone or tablet making each experience personal and unique to each user. Please visit eyeforsound.com for information and a sample demonstration.

About PROJECT Gallery:

Beautifully designed PROJECT Gallery is a cultural destination located in the center of Hollywood. PROJECT features actively rotating exhibitions with emerging and established artists and boasts a unique and creative event space with a modern edge. In a very short time PROJECT has held exhibitions for contemporary artists such as Zio Zigler, Brian Batt and street artist/muralist CANTSTOPGOODBOY as well the highly regarded photography exhibits: 50 Years of The Rolling StonesIndian Larry by Timothy White and ROCK/FIGHT, all of which garnered national attention. For more information on PROJECT please visit www.projectla.net or Gallery Rep http://www.artduet.net.

About VStory:

Founded in October 2011, Vstory is a stealth-mode startup focused on connecting real world objects with interactive content on a massive scale using state-of-the-art content management system and image recognition technologies. Using the Vstory app, users simply hold up their smartphone to ‘scan’ real-world items to access relevant information, share with their social network, and engage in ecommerce. To date we have completed over 100 vision recognition-based experiences.

For more info on VStory, please visit: vstory.com

WHERE:PROJECT Gallery

               1553 N. Cahuenga Blvd. Hollywood, CA 90028

WHEN:  Thursday, November 14. Press Hour 6-7pm. Private reception 7p-10p

             Open to public exhibit dates: November 15 – 21, daily hours 12p-6p

               Artist in attendance: November 15 & 16 1pm – 4pm

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